ABOUT THE
Cape Town Travel Alliance
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Collaboration. Community. Conscious Leadership.
The Cape Town Wellness Travel Alliance (CTWTA) is a strategic industry initiative created to support, strengthen and elevate the Wellness Tourism sector in Cape Town and the Western Cape.
We are a collaborative platform—uniting local wellness practitioners, retreat leaders, hospitality brands, travel companies, tourism organisations and government partners to co-create a sustainable, inclusive and world-class wellness travel destination.
JOIN THE TRAVEL ALLIANCEENDORSED BY THE
Western Cape Government
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CTWTA is proudly endorsed by the Western Cape Government as part of its commitment to sustainable tourism development and economic growth in the province. With the rise of Wellness Tourism globally, this alliance plays a vital role in positioning Cape Town as the Wellness Capital of Africa, while creating opportunities for local businesses and contributing to the region’s overall wellbeing economy.
What we do...
We offer a platform for connection, collaboration, education, advocacy and global promotion of wellness tourism in Cape Town. Our key objectives include:
- Creating a strong, united wellness tourism industry voice
- Supporting local wellness professionals with tools, training and opportunities
- Facilitating partnerships between wellness and tourism sectors
- Promoting ethical, inclusive and sustainable wellness travel practices
- Showcasing Cape Town to the world as a destination for health, healing and transformation
Whether it’s through networking events, strategic planning, promotional campaigns or government partnerships—CTWTA is here to empower and uplift our local industry.
MEET THE FOUNDER
Sharni Quinn
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Wellness Tourism Ambassador for Cape Town
Founder | Speaker | Life Coach | Yoga Teacher | Wellness Industry Expert
Sharni Quinn is a visionary leader and passionate advocate for wellness tourism. With over 18 years of experience in the global wellness and travel industry, Sharni is the driving force behind the Cape Town Wellness Travel Alliance and serves as the official Wellness Tourism Ambassador for the city.
As an international speaker, best-selling author, yoga teacher, and life coach, Sharni has taught over 7,500 yoga classes, facilitated transformational retreats worldwide, and worked extensively in Bali, one of the world’s leading wellness destinations.
Her mission is to ignite positive change through conscious living, holistic wellbeing, and industry collaboration. Through CTWTA, Sharni brings together her deep understanding of wellness with her entrepreneurial spirit to empower others, grow the sector, and make Cape Town shine on the global stage.
FOR MORE INFO ON SHARNI
"Cape Town has everything it needs to become a global wellness destination—from our sacred land and diverse healing heritage, to the incredible talent of our local wellness community. We just need to come together.
That’s why I created the CTWTA—to unify, uplift and lead this movement."
 — Sharni Quinn
Join the Movement
Be part of something meaningful.
Join the alliance that’s redefining tourism and wellbeing in South Africa.
BECOME A MEMBERHave questions? Contact us.
